Aug 30, 2018
3 min read
The Future of IA
Press 1 to check your balance, press 2 to pay your bill, press 3 to update contact information, press 4 …
Menus, when spoken, areboring at best, rage-inducing at worst.
Information architecture (IA) aims to minimize that frustration by giving clear options, and organizing them in such a way that the majority of people get to push 1, 1, 1, 1 and have finished their task.
However, it rarely goes so smoothly.
Oftentimes we are stuck on the phone, waiting for number 9 just to realize that number 2 was…
