The Future of IA

Press 1 to check your balance, press 2 to pay your bill, press 3 to update contact information, press 4 …

Menus, when spoken, areboring at best, rage-inducing at worst.

Information architecture (IA) aims to minimize that frustration by giving clear options, and organizing them in such a way that the majority of people get to push 1, 1, 1, 1 and have finished their task.

However, it rarely goes so smoothly.

Oftentimes we are stuck on the phone, waiting for number 9 just to realize that number 2 was…

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Senior Systems Designer at Grubhub working on Cookbook (our design system) — as well as contributing to product design work.

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Aaron Cecchini-Butler

Senior Systems Designer at Grubhub working on Cookbook (our design system) — as well as contributing to product design work.