Starbucks App Redesign
At the time, the app required three clicks to get to the pay screen. Or, as I discovered on accident, shaking your phone fast-tracked you to the pay screen. (Since we all want to be in line at Starbucks shaking our phone?)
After surveying about 50 users (as well as a few current baristas) I discovered a lot of people disliked the app. At my Starbuck’s location, the baristas told me that none of them use the app and that they all hate it. They were quite passionate about it!