DO NOT take pride in your work

For the design community, it is common knowledge that the ego has no place in collaborative output. For those outside of the design community, it may come as a shock to read the title of this article.

So let me explain…

Your First Idea is Rarely the Best One

It’s important to understand that our brain takes up an absurd amount of energy relative to its size in our body…



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Aaron Cecchini-Butler

Senior Systems Designer at Grubhub working on Cookbook (our design system) — as well as contributing to product design work.